Showing posts with label Brand Building. Show all posts
Showing posts with label Brand Building. Show all posts

Saturday, March 8, 2014

Sleep Late Saturdays....Loving This!


Maybe I should TRY to get up...


One more stretch...


Nevermind....zzzzzzzzz

Sunday, February 23, 2014

It's Fair Time Again, Spring Shows Starting with my Fav at Hallockville, Long Island




I love this Spring Show on the North fork of Long Island! Make a weekend out of it, visit the show, tour a vineyard and sample some of the local cuisine, great for the kids. Maine Coon Crafts will be Setting Up Shop, 

Come on down and say Hello!

Save the Date!

May 17 & 18, 2014

10 AM to 5 PM both days

6038 Sound Avenue, Riverhead


The Long Island Fleece and Fiber Fair is the first of its kind in the region to bring together the diversity of fiber arts activities! Visitors will see and learn how local artisans craft wool and other animal fiber into beautiful finished pieces of clothing and art. The fair provides two fun-filled days of demonstrations and hands-on learning that can be enjoyed by the whole family. Visit both days for a variety of demonstrations, workshops and local artisans selling their handmade supplies and products in the Naugles Barn Fiber Market! There is something for everyone, new and experienced fiber artists alike!  Enjoy lunch in the picturesque picnic area shaded by the apple trees. Maple Tree Catering will have a variety of local food and beverage items available for purchase. Martha Clara Vineyards will offer wine tasting, and the Hallockville Bake Shop will be offering delectable homemade baked goods, coffee and smoothies.





** For the safety of all animals on display at the event, please leave your dogs and pets at home. Thank you for your cooperation. **






Animal Displays-meet the sheep, llamas, alpacas, and angora rabbits that provide the fleece and fiber used by fiber artists!
Sheep Herding-watch experts and their dogs move the sheep!
Llama Obstacle Course- watch an exhibition of animal footwork!
Sheep & Llama Shearing- learn how fiber is harvested during informative demonstrations by an expert shearer!
Carding-see raw fiber being de-tangled and “teased” apart!
Dyeing-learn how dyes transform fleece and wool into colorful fiber!
Spinning- watch how spinners and their wheels turn fiber into spun yarn!
Knitting- learn the basics of how to knit your own finished pieces!
Felting- see how you can create your own fiber art pieces using this interesting technique!
Weaving- see the Hallockville looms in action turning fiber into cloth!
Quilting- watch demonstrations by quilting artisans and try it out for yourself!



The Long Island Fleece and Fiber Fair is Co-Sponsored by Hallockville Museum Farm and Long Island Livestock Company. All proceeds support the educational mission of the non-profit museum farm.




Additional information can be obtained by calling the Hallockville office at 631-298-5292 or e-mail hallockv@optonline.net



Sunday, February 16, 2014

Pictures, Worth a Thousand Words, or More

Pictures are in my mind THE most important aspect of selling your product. Scanning through Etsy Shops I am immediately drawn to the beautifully photographed, staged or unique photos that some 
shops set as their hallmarks. 


This Shop: https://www.etsy.com/shop/PaperStreetLabs uses beautiful photography and staging to set their aesthetic, well worth the time it takes to set up and shoot


Great Lighting, color balance and background


Up close, details, background, perfectly balanced shot, just makes the bracelet "touchable"



And then shops where it is obvious that the shots were taken with a phone camera, on the floor, with no lighting or thought given, absolutely terrifying....


Once I decided that I was serious about setting up shop, I invested in a Canon EOS Rebel 3, added a Macro Lense for close-ups, never regretted a penny spent on this, it takes gorgeous pictures, 
is easy to use and lightweight.

Thursday, February 6, 2014

SEO - The Mystery


SEO - Search Engine Optimization, when setting up an Etsy Shop, Website or Blog these 3 letters haunt you. I have spent countless hours researching, experimenting and learning about SEO, with alot more left to figure out. 

What I have found works the best for me, my product and my Etsy shop is the following formula:
  • locate shops on Etsy that sell similar items
  • locate shops that sell similar items and have outstanding sales numbers
  • click on an item and 
    1. look at the description and verbage about the item
    2. look at all of the items tags
    3. look at the items Title and Description
    4. Focus primarily on the first 50 spaces because these are the most significant when being searched out 
Weekly I go through a page of my items and "tweek" the titles, descriptions, shop verbage and tags. I also check on my Etsy Stats to see which keywords are coming up frequently in searches. By changing verbage, avoiding constant repetition and switching item tags I can attract more traffic to my site. I understand that this is a somewhat simplistic approach to the "SEO" process, but it works for me and hopefully can help others who are not so savvy on the process. Let me know!

Wednesday, January 22, 2014

Selling Success, Branding, Wrap it Up!


One of the things that I absolutely love about shopping on Etsy is when I get the package and it arrives in just over the top gorgeous wrapping, making even an ordinary order for parts super special. Wrapping and presentation is so important, it shows you care, and starts to establish "branding" for your Shop.



Your customer feels special when they receive their item beautifully wrapped, I know that I most certainly do. Your item looks special (we know it is), and it creates a "presence" for your line and your Shop. After all, if you are spending so much time developing, creating, photographing, advertising, the final arrival should be just as important.


Wrapping does not have to be expensive and it should represent your shop aesthetic. Check out Pinterest and Craft Sites for great ideas for packing and wrapping. I like to work with the banner in my shop, my logo and my design buzz to create my packaging. Like anything else, this too can be constantly evolving until you get that perfect combo.



Shipping a beautifully wrapped package is a must for selling success. A little time, investment and detail goes a long way and keeps em' coming back.

Saturday, January 18, 2014

Valentines Day, Make it Artisan Inspired....




Skip the chocolates, flowers and fluff this Valentines Day, make it truly special with a gift made with love by an Artisan, Crafter or Artist. There are fabulous picks on Etsy, Artfire and Zibbet to name a few. Some of the items from Maine Coon Crafts and other Shops that I love are:


These are gorgeous from a shop on Etsy:  All Things Pretty 
https://www.etsy.com/shop/AllThingsPretty?ref=l2-shopheader-name


Etsy Shop: Sally Manke
https://www.etsy.com/shop/SallyManke?ref=listing-shop-header-item-count


Etsy Shop: Maine Coon Crafts
https://www.etsy.com/shop/MaineCoonCrafts


Y.U.C.C.A B.L.O.O.M
https://www.etsy.com/shop/YuccaBloom?ref=listing-shop-header-item-count

HAPPY VALENTINES DAY!

Saturday, January 4, 2014

Keeping it Fresh, Tips for Success on Etsy


The next tip that I have for growing and selling on Etsy is to update and relist or renew daily. I know that it costs money to relist your items, but the old adage, "it takes money to make money" stands as a testament to business success.


It is imperative to stay at the top of search engines and to create visibility on Etsy, on Etsy searches and specialized categories. If you watch some of the highly successful shops on Etsy you will see their products come up in the top of categories all of the time.


When you relist or renew your items it does cost .20 per listing, and this can add up fast. But it is twenty cents well spent. What I do, and recommend doing, is to set yourself a budget, maybe a $1.00 or $2.00 per day, and relist 5 items at the peak afternoon hours, and again in the evening hours. By doing this your products will come up on the front page as "new listings" and have a greater chance of getting seen by prospective buyers. This takes time and patience, but the impact is well worth it.

Let me know how it works for you, hope to see great results!

Sunday, December 29, 2013

Tips for Staying Fresh and Successful on Etsy




I have been a part of the Etsy Community for several years now. I explore all avenues of interaction on the platform and follow all leads for success. Over the years I have come across some fantastic suggestions and ideas and, of course, some not too great ideas. I have followed, implemented and dismissed much of the info that I have come across, but the great ideas and suggestions that have worked I will publish weekly, or as I come across them. 
Here goes...

List, List, List..... I started my shop with 50 or so items, I added slowly, duplicated where I felt necessary and kept building my Shop Inventory. When I reached 100 items or so I noticed an increase in Etsy traffic and my items becoming more visible in Etsy Catagory Searches. 


Eventually I got to the 300 - 400 range and the traffic from Google, Etsy and various search engines started to triple. It takes patience, an incredible amount of time and perseverance, but the more listings you have the greater the impact on search engines within Etsy and independently. I am currently pushing to increase my inventory to 500+ over the next couple of months. 

Many of my newer items are spin-offs of customer suggestions through custom orders. I am currently working on a new line of appliques for different applications and know that this will extend my line easily by 100 or more items.

I do know that you run across those "unusual" shops that list 10 or so items and have sales in the thousands, these appear to be shops that sell one item, that is either a novelty, supply or tool. These shops are definately in the minority and possibly have additional marketing strategies outside of Etsy. 

If you want to get noticed on Etsy, LIST.....

Monday, December 9, 2013

Kids Fashion, Hats, Monograms - Perfect for Gifting - The Creativity Behind the Process

I started my line Maine Coon Crafts about a year or so ago. When I began I focused on Women's Accessories, Crochet, Art Fibers, mixed with Sculpted Clay Clasps and Twists. 


This moved into crochet items for kids, 



crochet items for kids with embellishment, 


crochet items for kids with Monograms, Eureka!



I love the combination and the creating behind the patterns, paint, fonts and fabric that I use on each piece. 



These hats are great because they are done in 100% cotton, grown in the U.S, I can also do them in acrylic or for an additional charge Organic Cotton, or the gorgeous, soft, squishy Cotton Bamboo. 


I have also published the pattern as a free DIY, here on my blog, Happy Creating!

Friday, December 6, 2013

More Great Ideas for the "I don't know what the heck to get" for Person on Your List

I randomly peruse Etsy, checking out the newly added items category, watching my feed from people who I follow, and checking out the front page. The other day I came across this shop:      https://www.etsy.com/shop/Growandmake or their website:  http://www.growandmake.com/



Growandmake Deluxe Cheesemaking Kit


What a great gift idea! I originally searched them out for Cheese Making Kits this year, I thought that a Cheese Making Kit would be great for the people on my list that love to cook. I had no idea that they offered a full line of product making kits for all ages and abilities. 
Oatmeal Glycerine Soap Making Kit
They have wonderful Kits for Soapmaking, another item on my "someday to do list". But also a great way to introduce the process, will be ordering one of these for my Son who expressed an interest in this.
Complete Mason Jar Soy Candle Making Kit
Soy Wax Candle Kits, soy wax being a renewable, totally green product, and who does'nt love Candles, you can never have enough.

These Kits are great, offering something new and creative to engage you this Holiday Season!

Tuesday, December 3, 2013

Holiday Hair Styles - Glam it Up!

This is a sneak peak at some of the new Barrette Styles that I am introducing at Maine Coon Crafts. I create these Hairclips by hand from polymer clay as the base. I mold and introduce colors to the mix until I get a Marbelization that I love. The Barrettes are then rolled, cut and baked. These clips are perfect to add some hair drama to the holiday parties, outings and events. Each clip has it's own unique signature.






I select stones, shell, beads, glass tiles, crystals and gold leaf to embellish with




No two pieces will ever be identical


These Hair Clips provide a beautiful piece of jewelry for your hair, I welcome custom orders, all items are created by me in my Long Island Studio and arrive gift wrapped and ready for giving, or keeping. These clips are perfect for the unique gift that no one else has...




Tuesday, November 26, 2013

Inspirational Gifts for Kids - Hopscotch Indoors

Hopscotch Mat
Loving this, handmade in Africa and Available on Etsy
Browsing around the Web, I came across an item that I instantly fell in love with, indoor hopscotch mats. Immediately zooming back to childhood, hopscotch boards on the blacktop, looking for something to use as a potsy and hours of fun with my besties, I found this to be a wonderful, creative gift for a child on your list this holiday season. There are a multitude of commercial, handmade and handcrafted styles available, I myself would opt for the handmade, maybe using the interlocking foam tiles and painting fun stuff on them, using of course a bean bag animal as the potsy.



 Hop Scotch Mat
Available in the Current Catalogue

I love the idea of using these tile as a DIY project, not only as a great gift but for a rainy day project.