Monday, March 11, 2013

Free Marketing Sites to Sell Your Craft, and Sometimes Not So Free…


Free Marketing Sites to Sell Your Craft, and Sometimes Not So Free…

I know that promoting my shops on Etsy and Zibbet, Big Cartel, Luulla and Shopenvy is critical to selling success. You simply cannot rely on the site itself to drive traffic to your shop with so many shops out there. You need to create a Brand and a presence on the Web, and that takes time, perseverance and creativity.  Sites appear everyday, and keeping up with them can be daunting, my recommendation, target a few prime spots and concentrate on them. Once you have ma
stered these sites add new ones as you feel comfortable in maintaining them.

Facebook – if you have a personal account add a page for your business and link them. A page advertises your brand, gets views and can sell for you. There are a  large selection of apps to choose from to add a on-site store to your page. FB also offers advertising programs that I have been quite successful with, to increase traffic, get likes and spread the word. The advertising can be created to fit any budget and is quite reasonable.

Twitter – I am still new to this and getting experience as we speak. The best idea is to network immediately and follow people, places and stories of interest to you. The more you follow, the more people will follow you back. When you post a new item tweet it, when you have a sale, tweet, when in doubt, tweet about it, you will get responses.

Pinterest – Now you can have a personal account and a business account. Create boards by category and upload your items. Pin items from the general pages and follow people. The more you follow, the more you will be followed back.

Tumblr – This is a super slick, great site where you can create a “mini” blog, upload photos, products, video, comments and links. This site offers some really great templates to personalize your space, is very user friendly and does not cost anything. If you belong to Etsy, join a Tumblr group to build up your following.

To be continued…